Analog:Shift x Éditions de la Tour 'Vintage Watches' Cards
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Analog:Shift and Éditions de la Tour have released a joint deck of “Vintage Watches” playing cards. The collaboration between the watch dealer and the card maker is priced at $25 per deck, limited to 500 decks, and available now through Analog:Shift or Éditions de la Tour.
Fifty-Two Cards, Fifty-Two Different Watches
The design inspiration was vintage watches of all sorts. Instead of recycling artwork across the pack, the deck carries 52 wholly unique designs, with every card showing an illustration of a different watch. The 52-watch lineup was curated by Analog:Shift founder James Lamdin, and the brands represented include Doxas, Tudors, Cartiers, and Pateks.
One piece of advice for anyone tempted to put the pack to use at a table: “Never play poker at a casino.”
Green or Red: Two Deck Options
The release comes in two versions. The green deck pairs green card backs with a hobnail-textured box, while the red deck matches a red back with a box finished in an alligator-scale texture.
If watch-themed games sound appealing, you can also try a hand of Watchdle while deciding between colorways.
Uncut Sheets and Watercolor Court Cards
Beyond the standard packs, the offering extends to collectible formats: 200 uncut sheets of playing cards and 12 original hand-drawn and painted watercolor court cards.
A Follow-Up to a Steel Sports Watch Deck
Éditions de la Tour’s first deck took its cues from iconic steel sports watches like the Submariner or Audemars Piguet Royal Oak. That earlier release, which came out last year, repeated four special designs across the face cards — a contrast with the new deck’s one-watch-per-card approach.
For readers who prefer the originals to illustrations, our guide to the risks of buying vintage watches covers what to check before buying.
FAQ
Which watches appear on the cards?
Each of the 52 cards illustrates a different watch, with the selection curated by Analog:Shift founder James Lamdin. Brands in the mix include Doxas, Tudors, Cartiers, and Pateks.
How do the green and red decks differ?
The green version has green card backs and a hobnail-textured box, while the red version has a red back and a box with an alligator-scale texture. Both belong to the same 500-deck limited run.
What extras are available beyond the standard decks?
200 uncut sheets of the playing cards are on offer, along with 12 original court cards drawn and painted by hand in watercolor.
