WM Brown x Timex Dress Watch Debuts At $349
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Timex and WM Brown, the lifestyle publication founded by Matt Hranek, have released their first watch collaboration: a tank-shaped stainless steel dress watch priced at $349 and packaged as a gift set containing the watch, a bracelet, and a leather strap. According to Hodinkee, which covered the launch on October 27, 2026, the watch is available now directly through Timex and WM Brown, and it is not a limited edition.
A Rectangular Steel Case With Mixed Brushing And Inclined Lugs
Hodinkee lists the case at 26.5 x 41.3mm in stainless steel, a sizing that Two Broke Watch Snobs rounds to approximately 26.5mm wide and 41.3mm long. Lug width is 20mm, which leaves room for the two straps included in the box and for anything else an owner might want to fit later.
The finishing follows a multi-directional scheme, per Hodinkee: the top surface is vertically brushed, the sides are horizontally brushed, and a polished diamond-cut edge runs between them. The lugs are sharply inclined, giving the rectangular silhouette a more angular transition to the strap than a flat-lugged tank shape would have. The case back is customized for the collaboration.
Light Grey Dial With Dauphine Hands And A Target Logo
The dial is light grey and sticks to a restrained two-hand format, with a small seconds subdial positioned at six o’clock, according to Hodinkee, which also notes full Arabic numerals. Two Broke Watch Snobs fills in further detail: those numerals are arranged vertically along the dial, a railroad minute track frames them, and the hands are dauphine-style rather than baton or sword shapes.
Branding is handled quietly. Hodinkee points to a subtle WM Brown logo placed at the small seconds, with the WM Brown wordmark sitting at the bottom of the dial next to Timex’s own name. Two Broke Watch Snobs adds that WM Brown’s target logo is worked directly into the seconds display, so the branding doubles as part of the dial design rather than sitting apart from it.
One Watch, Two Straps, Quick-Release Pins
Because the watch ships as a gift set, both strap options come in the box. The first is a brown leather strap finished with a stainless steel buckle — described by Two Broke Watch Snobs as a traditional pin buckle. The second is a stainless steel H-link bracelet secured by a butterfly clasp; Hodinkee specifies it as a butterfly deployant clasp.
For resizing or swapping a strap, a strap replacement kit covers the basics.
Both attachments use quick-release spring bars, so moving between the leather strap and the bracelet requires no tools — the same mechanism covered in this guide on how to swap a watch strap in two minutes. If changing straps and case specs has you in the mood to test your watch knowledge more broadly, a round of Watchdle is a fitting way to spend a coffee break.
FAQ
Who is behind the WM Brown side of the collaboration?
WM Brown is a lifestyle publication founded by Matt Hranek, who is also the author of A Man & His Watch, according to Hodinkee and Two Broke Watch Snobs. The tank-shaped dress watch marks the first time the publication has partnered with Timex on a watch.
What movement powers the watch?
Hodinkee identifies the caliber as a Miyota 1L40 quartz movement driving hours, minutes, and small seconds. If you want a refresher on how quartz calibers compare with mechanical alternatives, see this explainer on how watch movements differ.
How water resistant is the watch?
Both Hodinkee and Two Broke Watch Snobs list water resistance at 50 meters. The watch is fitted with a mineral glass lens over the dial.
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